grow.

I make brands

Hello, I’m Danni.

ABOUT.

Born a black sheep to a family of bankers and accountants, my childhood quickly proved that I was rubbish at math, actually pretty good at accounting, but even better at creative problem-solving.

With now 15 years’ experience in branding, marketing, events, and campaigns, I create compelling, and distinct communications that balance creativity with commercial judgement.

HOW CAN I HELP YOU?

  • I create distinctive brands by collaborating with agencies to craft identities that work for every touchpoint. With insights, strategy, and storytelling, I deliver brands that build better businesses.

    See case studies.

  • The long and the short of it. I find the sweet spot between performance and brand investment, all the while keeping pace with new technologies, ad formats and channels.

    See case studies.

  • I can deliver integrated campaigns of varying scale (budgets of zero to $2.5M), across every conceivable channnel. I ensure ad creative is integrated and extends on each ad format to assist in enhancing the impact of any repetition.

    See case studies.

  • I develop and lead integrated media and communication strategies that build and maintain stakeholder awareness and support, no matter the subject matter.

    See case studies.

  • I roll my sleeves up to deliver world-class events by taking care of all the logistics and crafting culturally sensitive and diverse experiences that elevates brand impact.

    See case studies.

BRAND EXPERIENCES.

Case Studies

  • "Danni is one of the most talented and inspiring people I have had the pleasure of working with balancing high levels of creativity with strong strategic thought processes and commercial judgement."

    Alan Thuaux - Head of Member Growth at Spirit Super

  • "Danni approaches everything with an optimistic and expert attitude — from a quick-win task to an almost impossible strategic project. She is a sharp, strategic thinker, always a few steps ahead. "

    Karen Unwin - Executive Director, Communications and Engagement, Canberra Girls Grammar School

  • "Danni is a sharp thinker with a thorough knowledge of digital marketing. She is a diligent, hard-working and conscientious."

    Tony Braxton-Smith, (former) CEO of Great Southern Rail

REACH OUT.

Connect with me on LinkedIn
Drop me a line at danni.sparkes@icloud.com
Buzz me on 0410 613 522