Danni is a marketing strategist and brand storyteller.
ABOUT.
Born a black sheep to a family of bankers, my childhood quickly proved that I was not very good at math but better at creative problem-solving.
Fast-forward, and now I lead teams that build clever stuff that gets results and makes creatives (and CEOs) say:
“Yeah, we made that.”
EXPERTISE.
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I create distinctive brands by collaborating with agencies to craft identities that work for every touchpoint. With insights, strategy, and storytelling, I deliver brands that build better businesses.
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I can deliver integrated campaigns of varying scale (budgets of zero to $2.5M), across every conceivable channnel. I ensure ad creative is integrated and extends on each ad format to assist in enhancing the impact of any repetition.
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The long and the short of it. I find the sweet spot between performance and brand investment, all the while keeping pace with new technologies, ad formats and channels.
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I develop and lead integrated media and communication strategies that build and maintain stakeholder awareness and support, no matter the subject matter.
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I roll my sleeves up to deliver world-class events by taking care of all the logistics and crafting culturally sensitive and diverse experiences that elevates brand impact.
BRAND EXPERIENCES.
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![Traffic passing under a billboard advertisement for RAA featuring motor, home, and travel services.]()
RAA: integrated campaign
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Spirit Super: rebrand
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![A person holding a finalist certificate for an innovation challenge.]()
FIA: APAC event
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AAA: advocacy campaign
